About Us
You know those yoga brands that make it all look effortless?
Glowing skin. Perfect alignment. Floating serenely above all earthly concerns, draped in linen, probably sipping something with adaptogens in it.
Yeah. We're not that.
Rooted Avenue was built for the real ones. The person who just fell out of tree pose for the third time and is calling it "an exploration." The meditator who set a 10-minute timer and checked their phone at minute two. The one who owns four mala necklaces, has a shrine on their nightstand, and also has a completely unhinged sense of humor about all of it.
Because here's the thing nobody tells you about the spiritual path: it's kind of hilarious.
You spend twenty minutes trying to quiet your mind and end up making a mental grocery list. You're supposed to be achieving inner peace and instead you're Googling "why does meditation make me sleepier." You cry in savasana and then laugh about it in the car on the way home. And somehow, through all of it, the practice keeps showing up for you. Keeps changing you. Keeps pulling you back to the mat.
That's the real journey. And that's exactly what Rooted Avenue is here for.
We believe two things deeply and without apology:
The practice is powerful, transformative, and worth showing up for every single day, even on the days you show up in yesterday's clothes and spend half of it in child's pose.
And it's perfectly okay, necessary, even, to wear a shirt that makes your fellow practitioners cackle on the way to class.
So we make both.
Meaningful designs for the soul. Unhinged designs for the group chat. Clothing that honors the depth of this path and lovingly roasts the parts of it that are just a little ridiculous, because laughing at yourself is its own kind of spiritual act.
No performance here. No aesthetic-only wellness.
Just a brand that's as real as your practice. One that sees you on the good days, the hard days, and the days where the highlight was a genuinely excellent nap after yoga.
Whether you're a seasoned practitioner or someone who just unrolled their mat for the first time and has absolutely no idea what they're doing, you belong here.
Pull up a mat and stay a while.
What You're Getting
This isn't your average t-shirt. Made with 100% ring-spun cotton, the Gildan Softstyle is lightweight, soft, and built for real everyday comfort, not just the kind that looks good in photos. At 4.5 oz., it's substantial enough to hold its shape and stand up to regular washing, without feeling heavy.
The modern classic fit sits close enough to look intentional but easy enough to actually move in. Whether you're wearing it to class, running errands, or just existing comfortably at home, it holds up wash after wash.
We've Got You
We believe great products deserve great support. If something ever isn't right with your order, we're not going to make you jump through hoops. Our team is here to respond quickly, communicate clearly, and actually help.
Every purchase is backed by our 30-day money-back guarantee. If there's an issue, we'll work with you to make it right. No runaround, no drama.
✅ 30-Day Money-Back Guarantee
✅ Friendly, reliable customer support
Yoga & Spirituality Owned Small Business
In a world of large, faceless brands, we choose to do things differently. Rooted Avenue is proudly independent; built around real people, real values, and a genuine love for this community.
We're Harsh Srivastava and Prashant Choudhary, the two founders behind the brand. We created Rooted Avenue to bring together our passion for yoga, spirituality, creativity, and self-expression, and to build products that let people wear what they actually believe in, with a little humor thrown in for good measure.
Thanks for being here. It means more than you know.
— Harsh & Prashant